Google & Meta ads
Ads that pay for themselves — or get fixed
Google, Meta and LinkedIn ads run by one team, with clean tracking from click to booked job, landing pages built to convert, and a flat fee — so we never make more when you waste more.
Why it matters
Your agency is making more when you waste more.
Percentage-of-spend fees reward bigger budgets, not better results. We work on a flat fee, in your own ad accounts, and judge every campaign by cost per booked job — not clicks or impressions.
How it works
From first conversation to results
- 1Day 1–3
Audit + target
We audit existing accounts and lock in your ideal customer and offer.
- 2Day 4–7
Tracking
GA4, conversion APIs and CRM connections wired before launch, so the platforms optimise on real leads.
- 3Week 2
Creative + pages
Ad variants in your voice and landing pages built to convert.
- 4Week 2–3
Launch + watch
Campaigns live, monitored daily in the first weeks to catch problems before they burn budget.
- 5Week 3+
Shift the budget
Money moves to the campaigns and channels that produce booked jobs.
- 6Month 2+
Experiment
New audiences, offers and creative every month.
The data
What a search-ad lead costs in home services
Average cost per lead from Google search ads, by trade.
Source: LocaliQ, Home Services Advertising Benchmarks (search ads, 2020–21 data)What it looks like
See it in action
Example view
| Campaign | Channel | Optimised for |
|---|---|---|
| Emergency plumber | Search | Calls + forms |
| Water heater install | Search | Booked jobs |
| Local Services Ads | LSA | Calls |
| Spring tune-up | Meta | Bookings |
What you get
Everything included in PPC Management
Google Search + Local Services
Show up when customers search for exactly what you do, where you do it.
Meta + LinkedIn
Reach the right people in your area before they search.
Conversion tracking
From click to call to booked job — wired before we spend a dollar.
Landing pages
Pages built for the ad, not your homepage.
Creative refresh
New ad variants so performance doesn't fade.
Live dashboard
Every channel and every dollar on one screen.
Questions
The honest answers
Is PPC still worth it?
For most service businesses, yes — but only with clean tracking, a page built for the ad and someone watching cost per lead every week.
Which platform should I run?
Local services usually start with Google Search and Local Services Ads, then Meta. B2B leans on LinkedIn. We start with the channel that matches how your customers buy.
Will you use my existing accounts?
Always. We work inside your Google, Meta and LinkedIn accounts, so you own the data, history and audiences — if you ever leave, everything stays with you.
Do you guarantee results?
We guarantee execution: clean tracking, ads in market and a weekly report. We don't guarantee a cost per lead, because that depends on your offer and market — but we agree a target with you and report against it.
Can I cancel anytime?
Yes. Month to month, no exit fees.
Start here
Book a free consultation
Tell us about your business. We’ll be in touch to set up a time — a relaxed conversation, honest advice, no pressure.
Not sure which services you need?
Free consultation. We assess your situation and goals first.