Search experience optimisation
Be the business Google — and AI — recommends
SXO combines search optimisation, user experience, conversion and AI-engine readiness, so you show up when customers search on Google or ask ChatGPT, and the visit turns into a call.
Why it matters
Ranking isn't the goal. Being chosen is.
Customers compare a few results, read reviews and pick the one that looks trustworthy and easy. More and more, an AI assistant picks for them. SXO works on all of it: being found, being understood, and being chosen.
How it works
From first conversation to results
- 1Hour 1
Free SXO scan
We run your site through our scanner: a current score, the biggest blocker and a target before we ship anything.
- 2Day 1–7
Structure + schema
Answer-first content, schema and a custom llms.txt so Google and AI assistants can understand and cite you.
- 3Week 2
Conversion layer
CRO9 watches how visitors move and improves headlines and calls to action on your key pages.
- 4Month 1+
Content + citations
Articles built on the same patterns, plus outreach for mentions and citations.
- 5Ongoing
Live reporting
Rankings, AI citations, conversions and what we shipped — in one dashboard.
- 6Quarter 2+
Compound
Pillar content, more locations and links. The site gets stronger every month.
The data
Reviews decide who gets the call
Share of consumers who read online reviews of local businesses.
What it looks like
See it in action
Example view
AI answer
Here are well-reviewed plumbers serving Greensburg, PA with same-day availability:
- Your Business Name — 24/7 emergency service, upfront pricing, books online. yourbusiness.com
- Another local plumber…
Sources: yourbusiness.com · Google reviews
What you get
Everything included in SXO
Search optimisation
Technical audit, on-page rewrites, schema, internal links, Core Web Vitals.
User experience
Every page judged by how a real visitor moves through it.
Conversion
Clearer calls to action and less friction between visit and call.
AI-engine readiness
llms.txt, answer-first structure, FAQ and HowTo schema for AI assistants.
Local presence
Google Business Profile, service-area pages and review strategy.
Live reporting
Every signal tied to calls and bookings — no vanity charts.
Questions
The honest answers
What is SXO and how is it different from SEO?
SXO (search experience optimisation) covers search, user experience, conversion and AI-engine readiness together. SEO was built for ten blue links; SXO is built for how people choose a business today — including through AI assistants.
Will my site get cited by ChatGPT and Perplexity?
That's what the AI-engine readiness layer is for: a custom llms.txt, answer-first headings, and FAQ and HowTo schema. No one can guarantee a citation, but these are the signals AI assistants rely on.
Do you guarantee first-page rankings?
No — no honest agency can. We agree a measurable target with you at the start (calls, organic traffic, conversions) and report against it.
What's CRO9?
Our own conversion engine. It observes how visitors behave and improves content blocks like headlines and calls to action on your key pages.
Start here
Book a free consultation
Tell us about your business. We’ll be in touch to set up a time — a relaxed conversation, honest advice, no pressure.
Not sure which services you need?
Free consultation. We assess your situation and goals first.